Soft Cogs Sponsorship

Thinking of Sponsoring Us? We Like Your Thinking!

The Soft Cogs are a formidable force, our fundraising achievements are unprecedented, and quite frankly breath-taking, but it’s not possible without sponsorship from our corporate friends.

To date we have raised over $1 million in 10 years to help Aussies living with Multiple Sclerosis.

We are now MS Australia’s highest fundraising team… EVER.

Secure your place in Soft Cogs History with your logo on our exclusive team uniform.

Jersey sponsorship opportunities are strictly limited and the coveted spots sell out quickly.

Contact us quickly as interest is high…

Uniform Sponsorship

Each year, we celebrate our Team and our corporate friends by creating a new jersey that is launched to coincide with our annual MS Sydney to the Gong fundraising event.

We ensure all logos are positions to ensure good exposure. Sponsorship and opportunities are strictly limited, highly coveted and sell out each year.

We offer a three (3) tiered sponsorship package – Platinum, Gold and Silver to suit your level of commitment.

What’s In It For You?

Sponsorship is not an act of charity – it will provide return on investment.

  • Your business’ logo will be printed on over 130 Soft Cogs Jerseys.
  • Your logo will be exposed to over 10,000 riders participating in the Gong Ride, plus spectators, plus
  • subsequent exposure through media and PR opportunities.

As record breaking fundraisers for MS Australia, our team receives VIP exposure opportunities both in the lead up to the Gong Ride, on the day and after the day, with almost guaranteed inclusion of our riders on MS Gong Ride promotional material, live event interviews and presentations and also post ride event videos and mailouts.

This all means massive potential exposure of your brand to hundreds of thousands.

And all that exposure is just associated with the Gong Ride.

We are also event partners in the upcoming Lake St Clair Charity Bike Ride where many uniformed Soft Cogs will participate and rub shoulders with keen cyclists from all over the State. In addition to this our jerseys are regularly spotted around the Hunter Valley on social weekend rides and throughout the state, country and sometimes the world in other specialist cycling events.

Some of our more serious cyclists are competitive enough to achieve podium status in specialist cycling events (meaning more photos of your logo being splashed around).

Each year, Soft Cogs Inc Sponsorship is a great opportunity for your business to:

  • Raise brand awareness and create preference
  • Create positive PR and raise awareness of your organisation as a whole
  • Build brand positioning through associative imagery
  • Create internal emotional commitment to your brand
  • Act as corporate hospitality that promotes good relations with clients
  • Promote healthy lifestyles for your employees and family members
  • Align your brand with a team of mates who are renowned for doing incredible things for the community and fellow Aussies.

How much is it?

These spots are HIGHLY COVETED, and quickly run out each year… so contact us  as soon as you can!

Sponsorship Platinum Gold Silver
  $10,000 $2,500 $1,500
Jersey Prime Logo
Jersey Large Logo
Jersey Small Logo Logo Logo
Framed Jersey
Jersey (unframed)
Team Photo
Newsletter Logo

2006: Roche Soft-Cogs – 19 riders

2007: DownerEDi Mining Soft-Cogs – 38 riders

2008: DownerEDi Mining/Rail Soft-Cogs – 112 riders

2009: Downer Soft-Cogs – 138 riders

2010: Downer Soft-Cogs – 132 riders


2011: Downer Soft-Cogs – 125 riders

2012: Downer Soft-Cogs – 122 riders

2013: Downer Soft-Cogs – 111 riders

2014: Downer Soft-Cogs – 111 riders

2015: Downer Soft-Cogs – 136 riders